This course gives the science behind ways of promoting your product or service.There are several types of promotions. Promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort. Promotion is a term used frequently in marketing and is one of the market mix elements.It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place. Tags: Marketing and Promotion, Marketing and Promotion Process Model, Marketing and Advertising, Sales Promotion, Mobile Marketing Strategy, Database Marketing, Digital Marketing

English

Promotions: An Important Part of Marketing Mix

General Awareness

Management

This particular lesson speaks about traditional advertisement, the factors based on which one should select the advertisement channel, the advantages and disadvantages.

Overview

Ways of Promotion

Sales Promotion

Events and Experiences

Mobile Marketing

Social Media

Direct Selling Process

Managing Personal Communication: Direct Marketing

Database Marketing

Introduction to Digital Marketing

What is Online Marketing: Subdivisions

Kinds of Modern Marketing

Revision

Last lap of the course: Examples

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Pooja Talapatra

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