B.Tech from NIT DGP, currently in PGDM course, IIM Indore.Enthusiastic about writing short stories and reading detective books.

Pooja Talapatra

This course gives the science behind ways of promoting your product or service.There are several types of promotions. Promotions include advertising, press releases, consumer promotions (schemes, discounts, contests), while below the line include trade discounts, freebies, incentive trips, awards and so on. Sales promotion is a part of the overall promotion effort. Promotion is a term used frequently in marketing and is one of the market mix elements.It is one of the four basic elements of the market mix, which includes the four P's: price, product, promotion, and place. Tags: Marketing and Promotion, Marketing and Promotion Process Model, Marketing and Advertising, Sales Promotion, Mobile Marketing Strategy, Database Marketing, Digital Marketing

English

Promotions: An Important Part of Marketing Mix

General Awareness

Management

This lesson is about what Promotion is and the concept of a communication mix: the steps of approaching promotion has also been elaborated.

Overview

In this lesson, each form of promotion has been elaborated with its characteristics, so that its easier to understand in the later lessons.

Ways of Promotion

This particular lesson speaks about traditional advertisement, the factors based on which one should select the advertisement channel, the advantages and disadvantages.

Sales Promotion

This particular lesson discusses events and experiences with examples as a means to advertise your brand. It elaborates about public relations and how marketing is attached to it too.

Events and Experiences

Mobile Marketing

This lesson speaks about the nuances of social media. This is a simple topic yet has it's nuances, advantages and disadvantages.

Social Media

In this lesson, I speak about direct selling process: it involves the kinds of salespeople, the tasks to be completed, and the steps of selling. We shall also see the steps in managing a sales force.

Direct Selling Process

So, direct marketing is all about having a go-to strategy in the space of promotion. We speak about Tele marketing, catalog marketing and the concept of mailing.

Managing Personal Communication: Direct Marketing

The difference between direct marketing and database marketing is elaborated here. The characteristics, advantages and disadvantages have also been stated. Brand placement is also spoken about at the end of the lesson.

Database Marketing

This lesson is all about digital marketing: it's classification and it's uses. The measures of effectiveness have also been discussed.

Introduction to Digital Marketing

This lesson is about the components of online marketing. How relevant can you make your website, what are search ads, display ads and how emails is a part of online marketing. The merits and demerits have been discussed too.

What is Online Marketing: Subdivisions

The roots of marketing and advertising go way back but there are modern techniques and jargons which one needs to be aware of. This lesson aims to update the learner regarding the upcoming trends in the world of advertising.

Kinds of Modern Marketing

This lesson is purely for recollection of the previous lessons. It is advised to first go through the previous ones so that one is familiar with the concepts from beforehand. The lesson will be of immense help before an exam so that all the terms are covered at a glimpse.

Revision

The examples are a starting point for you to connect to the real world creative advertisements. There are innumerable companies which have innovative ways of catching attention and i have listed a few to get you started.

Lessons

15 lessons • 2h 29m

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Overview

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Ways of Promotion

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Advertisements

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Sales Promotion

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Events and Experiences

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Mobile Marketing

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Social Media

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Direct Selling Process

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Managing Personal Communication: Direct Marketing

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Database Marketing

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