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Program Formulation and Feedback and Control
Lesson 11 of 11 • 5 upvotes • 8:14mins
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Program Formulation and control of SBU
Understanding Marketing Management - Chapter 2 by Phillip Kotler & Kevin Lane Keller
11 lessons • 1h 43m
1
Course Overview
2:45mins
2
Marketing and Customer Value - Part 1
10:29mins
3
Marketing and Customer Value - Part 2
7:57mins
4
Corporate and division strategic planning.
10:46mins
5
Strategic Business Units
10:20mins
6
Assessing the Growth Opportunities of SBU Part 1
11:02mins
7
Assessing the Growth Opportunities of SBU Part 2
10:29mins
8
SWOT Analysis of SBU Planning Part 1
10:34mins
9
SWOT Analysis of SBU Planning Part 2
11:13mins
10
Strategic Alliances
9:15mins
11
Program Formulation and Feedback and Control
8:14mins
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