Mech Engineer, MBA - Marketing-Operations, Enthusiastic Photographer & Retoucher, Guitarist, Website Developer and a Content Writer

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Developing Marketing Strategies, Plans & Marketing Information System. We will learn the blend of value and profit with the essence of information gathering. Tags - SBU, Customer Value, SWOT Analysis, Alliances, Philip Kotler, Kevin Lane Keller.

English

Understanding Marketing Management - Chapter 2 by Phillip Kotler & Kevin Lane Keller

Management

Developing Marketing Strategies and Plans& Marketing Information System- Concepts from Kotler and Keller (Marketing Management)

Course Overview

Why value is important to consumer and profit to companies?

Marketing and Customer Value - Part 1

Marketing and Customer Value - Part 2

Corporate and division strategic planning.

More on SBU and their marketing strategy.

Strategic Business Units

Investment or Divestment of SBU. Managerial decisions on SBU.

Assessing the Growth Opportunities of SBU Part 1

Assessing the Growth Opportunities of SBU Part 2

Strengths Weaknesses Opportunity and Threats of SBU

SWOT Analysis of SBU Planning Part 1

SWOT Analysis of SBU Planning Part 2

Different types of Alliance between companies.

Lessons

11 lessons • 1h 43m

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Course Overview

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Marketing and Customer Value - Part 1

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Marketing and Customer Value - Part 2

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Corporate and division strategic planning.

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Strategic Business Units

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Assessing the Growth Opportunities of SBU Part 1

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Assessing the Growth Opportunities of SBU Part 2

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SWOT Analysis of SBU Planning Part 1

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SWOT Analysis of SBU Planning Part 2

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Strategic Alliances

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