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Lesson 1 of 12 • 24 upvotes • 1:41mins

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Radhika Gupta

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1

Overview Video

1:41mins

2

Basic Concepts of Marketing

13:15mins

3

Marketing Concepts and Philosophies

10:46mins

4

Functions of Marketing Part - 1

8:24mins

5

Functions of Marketing Part - 2

8:55mins

6

Marketing Mix and its Elements

11:10mins

7

Product mix- Branding,packaging,labelling

9:40mins

8

Packaging and labelling

8:30mins

9

Product mix-pricing and physical distribution

12:51mins

10

Product mix elements-promotion and promotional mix

14:16mins

11

Sales promotion,personal selling,public relation

11:03mins

12

Public relations and difference between advertsing and personal selling

10:07mins

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