Lesson 3 of 12 • 5 upvotes • 10:46mins
Marketing philosophies and concepts used in marketing management.
12 lessons • 2h
Overview Video
1:41mins
Basic Concepts of Marketing
13:15mins
Marketing Concepts and Philosophies
10:46mins
Functions of Marketing Part - 1
8:24mins
Functions of Marketing Part - 2
8:55mins
Marketing Mix and its Elements
11:10mins
Product mix- Branding,packaging,labelling
9:40mins
Packaging and labelling
8:30mins
Product mix-pricing and physical distribution
12:51mins
Product mix elements-promotion and promotional mix
14:16mins
Sales promotion,personal selling,public relation
11:03mins
Public relations and difference between advertsing and personal selling
10:07mins