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Basic Concepts of Marketing
Lesson 2 of 12 • 20 upvotes • 13:15mins
Radhika Gupta
Basic concepts on marketing will help in understanding the meaning of marketing its features and the difference between selling and marketing.
CBSE Class 12 - Marketing Management for Business Studies
12 lessons • 2h
1
Overview Video
1:41mins
2
Basic Concepts of Marketing
13:15mins
3
Marketing Concepts and Philosophies
10:46mins
4
Functions of Marketing Part - 1
8:24mins
5
Functions of Marketing Part - 2
8:55mins
6
Marketing Mix and its Elements
11:10mins
7
Product mix- Branding,packaging,labelling
9:40mins
8
Packaging and labelling
8:30mins
9
Product mix-pricing and physical distribution
12:51mins
10
Product mix elements-promotion and promotional mix
14:16mins
11
Sales promotion,personal selling,public relation
11:03mins
12
Public relations and difference between advertsing and personal selling
10:07mins
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