Lesson 7 of 10 • 34 upvotes • 9:17mins
As this lesson begins Karan elucidates yet another story from the book and then he explains mental accounting by relating it to the story. He also mentions how Richard Thaler developed mental accounting and he explains how it differs from person to person. Then Karan throws light on how a normal person deals with mental accounting by illustrating different situations. Even he highlights how mental accounting acts in case of earned income and gift income. One will also learn much more fascinating facts pertaining to mental accounting in this lesson.
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