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Innovation: Everything you need to know
Lesson 24 of 25 • 0 upvotes • 12:26mins
Pooja Talapatra
This lesson is on HUL and mainly regarding their innovative ways of reaching customer base, generating brand awareness and the perfect mix of "doing good and doing well".
Marketing 101: Understanding the Basics of Marketing
25 lessons • 4h 39m
1
Basic Concepts of Marketing
7:51mins
2
Important Frameworks of Marketing
12:09mins
3
Basics of Marketing Research
11:18mins
4
Marketing Research Design Approaches and Applications.
11:26mins
5
Behaviour of Consumers
10:48mins
6
Decision Making Process of Consumers
10:24mins
7
Factors of Business Markets
10:21mins
8
Broadening horizon to Global Markets
12:50mins
9
The concept of Segmentation
11:29mins
10
Segmentation of business markets
12:02mins
11
Evaluation of segments for Targeting
11:26mins
12
The concept of Positioning
8:21mins
13
Kinds of Positioning & Usage of Perceptual Map
10:17mins
14
Introducing brand equity
10:30mins
15
Brand Associations
11:23mins
16
Market Structure and Competition Strategies
13:08mins
17
Product Life Cycle and related Strategies
7:19mins
18
Kinds of Products
10:15mins
19
Product Strategy
13:07mins
20
Process of Product Launch
11:40mins
21
Product Launch Concepts
13:04mins
22
Recapitulation
13:36mins
23
Loreal Group: Example of STP
10:54mins
24
Innovation: Everything you need to know
12:26mins
25
Examples on Marketing
11:39mins
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