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Basic Concepts of Marketing
Lesson 1 of 25 • 24 upvotes • 7:51mins
Pooja Talapatra
This lessons speaks about the change from need to demand, the kinds of demands possible, STP, and the possible ways of reaching the customer.
Marketing 101: Understanding the Basics of Marketing
25 lessons • 4h 39m
1
Basic Concepts of Marketing
7:51mins
2
Important Frameworks of Marketing
12:09mins
3
Basics of Marketing Research
11:18mins
4
Marketing Research Design Approaches and Applications.
11:26mins
5
Behaviour of Consumers
10:48mins
6
Decision Making Process of Consumers
10:24mins
7
Factors of Business Markets
10:21mins
8
Broadening horizon to Global Markets
12:50mins
9
The concept of Segmentation
11:29mins
10
Segmentation of business markets
12:02mins
11
Evaluation of segments for Targeting
11:26mins
12
The concept of Positioning
8:21mins
13
Kinds of Positioning & Usage of Perceptual Map
10:17mins
14
Introducing brand equity
10:30mins
15
Brand Associations
11:23mins
16
Market Structure and Competition Strategies
13:08mins
17
Product Life Cycle and related Strategies
7:19mins
18
Kinds of Products
10:15mins
19
Product Strategy
13:07mins
20
Process of Product Launch
11:40mins
21
Product Launch Concepts
13:04mins
22
Recapitulation
13:36mins
23
Loreal Group: Example of STP
10:54mins
24
Innovation: Everything you need to know
12:26mins
25
Examples on Marketing
11:39mins
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