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Evolution of Marketing Concept, Holistic Concept and Marketing Mix
Lesson 2 of 10 • 1 upvotes • 8:06mins
Astha Patel
It covers topic like marketing mix, holistic marketing concept and evolution of marketing concept.
Marketing Management
10 lessons • 1h 21m
1
Marketing Management Introduction, Scope and Importance
8:07mins
2
Evolution of Marketing Concept, Holistic Concept and Marketing Mix
8:06mins
3
Marketing Environment
8:15mins
4
Consumer Behavior, Need or Importance and Types
8:06mins
5
Buying Motives and Consumer buying Process
8:10mins
6
Segmentation characteristics need and importance.
8:03mins
7
Patterns of segmentation
8:08mins
8
Bases of segmentation and target marketing
8:04mins
9
Steps in target marketing and product positioning
8:02mins
10
Techniques of product positioning
8:05mins
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