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Lessons
10 lessons • 1h 21m
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Marketing Management Introduction, Scope and Importance
8m 07s
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Evolution of Marketing Concept, Holistic Concept and Marketing Mix
8m 06s
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Marketing Environment
8m 15s
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Consumer Behavior, Need or Importance and Types
8m 06s
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Buying Motives and Consumer buying Process
8m 10s
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Segmentation characteristics need and importance.
8m 03s
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Patterns of segmentation
8m 08s
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Bases of segmentation and target marketing
8m 04s
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Steps in target marketing and product positioning
8m 02s
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Techniques of product positioning
8m 05s