Lessons

10 lessons • 1h 21m
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Marketing Management Introduction, Scope and Importance

8m 07s

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Evolution of Marketing Concept, Holistic Concept and Marketing Mix

8m 06s

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Marketing Environment

8m 15s

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Consumer Behavior, Need or Importance and Types

8m 06s

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Buying Motives and Consumer buying Process

8m 10s

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Segmentation characteristics need and importance.

8m 03s

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Patterns of segmentation

8m 08s

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Bases of segmentation and target marketing

8m 04s

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Steps in target marketing and product positioning

8m 02s

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Techniques of product positioning

8m 05s

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