Please Login To Continue
Classification of CONSUMER GOODS
Lesson 21 of 24 • 31 upvotes • 14:44mins
Pooja Rani
Classification of consumer goods. 1 convenience Goods 2 shopping Goods 3 speciality goods 4 unsought goods
(Hindi) Marketing Management For CBSE UGC NET
24 lessons • 4h 41m
1
Product Oriented Concept and Customer Oriented Concept (in Hindi)
12:26mins
2
Overview of the Course (in Hindi)
6:38mins
3
Marketing Environment (in Hindi)
12:16mins
4
Functions of Marketing Management (in Hindi)
11:43mins
5
Product part 1 (in HIndi)
10:06mins
6
Price ( in Hindi)
10:04mins
7
Stages in Product Development
13:18mins
8
Place
12:12mins
9
Promotion
8:54mins
10
Product life cycle
12:48mins
11
Branding Packaging Labelling
10:28mins
12
4 C's of Marketing-the modern version of 4 P's
12:20mins
13
Consumer buying behaviour part 1
13:57mins
14
Factors affecting consumer buying behaviour( part 2)
14:59mins
15
Marketing research (part 1)
14:00mins
16
Process of marketing research (part 2)
11:09mins
17
MIS marketing information system
9:04mins
18
Marketing Planning (part 1)
10:17mins
19
Process of marketing planning (part 2)
15:00mins
20
Marketing control process
10:38mins
21
Classification of CONSUMER GOODS
14:44mins
23
Factors Affecting buyers sensitivity to PRICE
9:15mins
24
Michael Porter Value Chain Model
11:11mins
25
SIVA -- advanced version of 4 P's
13:41mins
Crack NTA-UGC-NET & SET Exams with Unacademy
Get subscription and access unlimited live and recorded courses from India's best educators
Structured syllabus
Daily live classes
Ask doubts
