Pooja Rani

In this course, Pooja shall be discussing all the important topics of marketing management subject for CBSE UGC NET ( COMMERCE). The course is narrated in Hindi

Prepare for UGC NET 2019 by watching our free online lessons covering UGC Net syllabus and also helping you solve Previous year question papers. Pursue your dream of JRF.

NTA-UGC-NET & SET Exams

Hindi

(Hindi) Marketing Management For CBSE UGC NET

Fundamentals of Marketing Mgmt

Marketing Management

Management

NET Exams

Ace the toughest competitive and government exams in India 

Test Preparation

In this lesson, we will learn  Product Oriented Concept and Customer Oriented Concept

Product Oriented Concept and Customer Oriented Concept (in Hindi)

List of all the important topics of Marketing Management

Overview of the Course (in Hindi)

Marketing environment and types of marketing environment

Marketing Environment (in Hindi)

Functions of Marketing Management (in Hindi)

PRODUCT, PRODUCT MIX, PRODUCT PLANNING, PRODUCT DEVELOPMENT

Product part 1 (in HIndi)

Price ( in Hindi)

stages in product development
1 generation of product idea
2 screening of product idea
3 Detailed business analysis
4 Product Development
5 Test marketing
COMMERCIALISATION

Stages in Product Development

Place mix - 3rd P of 4 P's of marketing management
1product
2 price
3 place
4 promotion

Place

The last P of 4 P's of MARKETING MANAGEMENT.
PROMOTION MIX
1 personal selling
2 advertising
3 sales promotion
4 public relations

Promotion

Product Life Cycle
PLC include stages A product goes through during it's life.
1 introduction
2 growth
3 maturity
4 saturation
5 Decline

Product life cycle

Branding Packaging Labelling

4 C's of marketing
1 customer value
2 cost
3 convenience
4 communication
4 C's of marketing is the modern version of 4 P's of Marketing

4 C's of Marketing-the modern version of 4 P's

Consumer buying behaviour
1 meaning 
2 needs for understanding consumer behaviour
3 buying motives of consumers

Consumer buying behaviour part 1

Factors affecting consumer buying behaviour( part 2)

Marketing research
Meaning 
Essentials of effective marketing research
Elements of marketing research

Marketing research (part 1)

Process of marketing research (part 2)

marketing information system
Meaning
Difference between marketing research and MIS

MIS marketing information system

Marketing Planning (part 1)

Process of marketing planning (part 2)

Marketing control process

Classification of consumer goods.
1 convenience Goods
2 shopping Goods
3 speciality goods
4 unsought goods

Classification of CONSUMER GOODS

Factors Affecting buyers sensitivity to PRICE

Michael Porter Value Chain Model

SIVA -- advanced version of 4 P's

No.1 Iconic Educator-Mgmt, Content Consultant,Provider,Reviewer.
CA(I),MBA,PhD-Accounts,PGDM,BBA,NCFM,ISO 9000,TQM,CCIBL.
UGC NET,19 yr exp

Ashima Negi

In this course, the educator discusses in-depth on Product related Decisions helpful for NTA UGC NET Aspirants.

(Hindi) Promotion Decisions: NTA-UGC NET

This Course comprises Full explanation for Paper II Marketing Management subject along with MCQs solved.

(Hindi) Marketing Management For NTA-UGC NET

It comprises fully solved MCQs for Marketing Management.

(Hindi) Marketing Management Basics - MCQs

It comprises fully explained MCQs on Marketing Management subject.

(Hindi) Marketing Management MCQs - UGC NET

This course comprises all approaches utilized to Strategies any organizations day to day functions.

(Hindi) Corporate Strategy- Approaches

I am Dr. Leela Kathi ,working as an Associate Professor in Welsey PG College .
I am a Double Post Graduate in MBA with Finance and M.Com in 

Leela Kathi

It comprises factors affecting production,cost, consumer of the Organization. Market Structure

Lessons

25 lessons • 4h 41m