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Overview of the Course (in Hindi)
Lesson 1 of 25 • 39 upvotes • 2:48mins
Alisha Legha
This lesson discuss about the course content and with syllabus
(Hindi) Marketing Management Part(2) - NTA-UGC NET
25 lessons • 4h 5m
1
Overview of the Course (in Hindi)
2:48mins
2
Marketing- Meaning, Functions, Process (in Hindi)
11:29mins
3
Marketing Approaches (in Hindi)
8:53mins
4
Marketing Mix (in Hindi)
7:01mins
5
Market Segmentation (in Hindi)
12:19mins
6
Market segmentation,targeting, positioning
13:07mins
7
Product decision— meaning , types,levels of product
14:34mins
8
Types of product decisions
8:38mins
9
Product life cycle
10:16mins
10
New product development process
8:38mins
11
Packaging and labelling of the product
9:02mins
12
Branding with basic concepts
14:52mins
13
Pricing Decision
11:52mins
14
Pricing strategies and policies
11:43mins
15
Pricing Methods
11:58mins
16
Promotion decisions
10:45mins
17
Objectives and role of promotion in marketing
8:16mins
18
Advertisement tool of promotion
11:30mins
19
AIDA and methods used while setting advertisement budget
8:27mins
20
Public relation and publicity
8:33mins
21
Personal selling and direct marketing
9:12mins
22
Sales promotion and its techiques
8:49mins
23
Distribution- meaning and channels
7:48mins
24
Supply chain management
7:31mins
25
Value chain analysis
7:31mins
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