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November 2017 Paper 3 Questions on Marketing Management (in Hindi)
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Heena Malhotra
Believe in Conceptual Learning.

Unacademy user
Nahi sir bar bar Nahi bolna prega mei like karta hu
mam very nice Thanks mam
Intervention means some unwanted restriction in between..this intervention might lead to motivating fr newer ideas bt cannot be said that it is more satisfying
question doesn't tell us abt intervention reason it might be some other intervention not due to dis satisfaction of the product
Heena Malhotra
7 months ago
Sorry for inconvenience, but I am not able to understand your query :) Please mention the question no if possible :)
Hadiya Khan
7 months ago
last question maam abt which u where not sure how its not correct but ugc has declared it wrong option
Heena Malhotra
7 months ago
Ohh, I got it now :) Ya, may be possible :)
NICE MAAM.. thanks so much
Heena Malhotra
7 months ago
:) welcome
  1. Marketing Management By Heena Malhotra


  2. Nov 2017 Paper 3


  3. 21. Match the items of List I with List - Il and denote the code of correct matching List I List - II (a) Acceptability (i) Convenience Aspect (b) Affordability (ii) Functional and Psychological 4A Model of Marketing Aspects Aspects Aspects (c) Accessibility (iii) Information and knowledge (d) Awareness (iv) Economic and Psychological


  4. 21. Match the items of List I with List - Il and denote the code of correct matching List I List - II (a) Acceptability () Functional and Psychologica 4A Model of Marketing Aspects (b) Affordability (iv) Economic and Psychological Aspects (c) Accessibility (i) Convenience Aspect (d) Awareness ) Information and knowledge Aspects


  5. 22. Match the items of List- I with the items of List- 11 which are related to dimensions of brand personality. Denote the code of correct matching List -I (a) Sincerity List II (i) Upper class, Charming Dimensions of Brand personality (b) Excitement (ii) Reliable, Intelligent, Successful (c) Competence (i) Down to earth, Cheerful, Wholesome (d) Sophistication (iv) Outdoors, Tough (e) Ruggedness (v) Spirited, Imaginative, Up-to- date 2


  6. 22. Match the items of List I with the items of List II which are related to dimensions of brand personality. Denote the code of correct matching. List-1 (a) Sincerity (iii) Down to earth, cheerful, Wholesome (b) Excitement (v) Spirited, Imaginative, Up-to-date (c) Competence i) Reliable, Intelligent, Successful (d) Sophistication (i) Upper class, Charming List II Dimensions of Brand personality (e) Ruggedness iv) Outdoors, Tough


  7. 23. One of the techniques of stimulating creativity for developing new product where you start with an idea then thinking of the next idea and link, then think of the next association and do this with all association that come up with each new idea, is known as: (1) Attribute Listing (2) Forced Relationship (3) New Contexts (4) Mind Mapping


  8. 23. One of the techniques of stimulating creativity for developing new product where you start with an idea then thinking of the next idea and link, then think of the next association and do this with all association that come up with each new idea, is known as: (1) Attribute Listing (2) Forced Relationship (3) New Contexts (4) Mind Mapping


  9. 24. Statement - I We are motivated to re- evaluate our beliefs, attitudes, opinions or values occurred at two different time. Statement - Il : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety. Code: (1) Statement - I is correct, Statement - Il is not (2) Statement - I is correct, Statement - I is not (3) Both statements are correct. correct. correct. (4) Both statements are incorrect.


  10. 24. Statement - I We are motivated to re- evaluate our beliefs, attitudes, opinions or values occurred at two different time. Statement - Il : The difference due to some intervention occurred at either point of time motivates us to search a newer option and thus satisfies our mind/ anxiety. Code : (1) Statement- l is correct. Statement - il is not correct. (2) Statement - I is correct, Statement - I is not correct. (3) Both statements are correct. (4) Both statements are incorrect.