RESEARCH METHODOLOGY Important concepts
DESCRIPTIVE V/S ANALYTICAL RESEARCH - In Analytical Research, the researcher has to use facts or information already available, and analyze them to make a critical evaluation of the material. It involves the in-depth study and evaluation of available information in an attempt to explain complex phenomenon.
DESCRIPTIVE . Descriptive research is used to describe characteristics of a population or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred.... Thus, descriptive research cannot be used as the basis of a causal relationship, where one variable affects another.
APPIED(ACTION) V/S FUNDAMENTAL . Fundamental research helps in developing theories by discovering broad generalisations and principles. It is organised through various procedures of research like sampling, hypothesizing facts, etc. It can be experimented in a psychological laboratory.Thus, in a general meaning it is more systematic activity directed towards discovery and the development of an organised body of scientific knowledge
APPLIED - Fundamental research sets principles while applied research utilizes thosee principles to know the problems with best possible manner. In practice, the researcher applies laws during his field study to draw more and more clear ideas about the problems. It is undertaken to solve an immediate problem
QUALITATIVE Study of human behavior Also called motivation research -Techniques used are word association ,sentence completior
QUANTITATIVE Measures in quantity
KEY WORDS Literature review 1. Comprehensive review of published and unpublished work Types of data base - 1 bibliographic database 2- abstract database 3 full text data base
PROBABILTY METHOID Simple random -Stratified - Cluster . Systematic
NON PROBABILITY Convenience Purposive Judgement Quota
SIMULATION RESEARCH - Creative artificial environment
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