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Marketing Management - Introduction to Retail
Lesson 1 of 17 • 26 upvotes • 7:49mins
Prasanna Kallimath
Introduction to retail marketing, learning concept of retail,who is the retailer?, meaning of retailing
Marketing Management for NTA- UGC NET
17 lessons • 2h 58m
1
Marketing Management - Introduction to Retail
7:49mins
2
Marketing Management - Features of Retailing and Services of Retailer - Lesson 2
13:10mins
3
Division of Retail Industry, Types of Retail Outlets - Store-Based Retailing
13:46mins
4
Types of Retail Formats - Non Store-Based Retailing
9:26mins
5
Types of Retail Formats - Service Retail Meaning and its Formats, Recent Trends in Retailing
14:27mins
6
Meaning of market,needs,wants and demand, meaning and definition of marketing, utilities
8:43mins
7
Marketing mix
8:55mins
8
Concepts in marketing
7:51mins
9
Marketing orientation,its tools and elements.
7:16mins
10
Holistic marketing concept
10:22mins
11
Marketing trends,tasks and value satisfaction
13:57mins
12
Market segmentation
12:45mins
13
Product
11:44mins
14
Product mix
7:38mins
15
Product life cycle (PLC)
6:38mins
16
New Product development stages
13:14mins
17
Meaning of pricing, objective and factors influencing that is internal factors
10:33mins
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