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Marketing Management Concepts and Functions

Lesson 2 of 5 • 12 upvotes • 11:25mins

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Kritika Jain

This lesson is about marketing management concepts and how they are changed since their origin during industrial revolution. Also includes the various functions performed by marketing managers.

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1

Introduction to Marketing

9:33mins

2

Marketing Management Concepts and Functions

11:25mins

3

Marketing Mix

11:47mins

4

Marketing Environment

10:15mins

5

Holistic Marketing

8:18mins

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