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14 lessons,
2h 41m
Importance of Social Media Marketing in 2018
836 plays

Different types of social media channels and importance of social media channels in 2018

Alok Badatia
With a decade of Industry Experience in Digital Marketing- I am a Coach, Writer, Speaker & Leadership Consultant.

Unacademy user
  1. Trainer: Alok Kumar Badatia Module 4 Social Media Marketing ube By Alok Kumar Badatia Digital Marketing Coach & Consultant Can

  2. Trainer: Alok Kumar Badatia Lesson 1 why Social Media matters for a business in 2018 and types of social media channels

  3. Trainer: Alok Kumar Badatia What do you mean by social media marketing? Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. What is the goal for social media marketing? The goal of SMM is to develop that users will share with their social network or friend list to help your business increase brand exposure and broaden customer reach.

  4. Trainer: Alok Kumar Badatia Social Media is for Interest not for Intent The big thing to understand in 2018!

  5. Trainer: Alok Kumar Badatia Why Social Media matters for a business in 2018 Get valuable customer insights Get higher converting leads Provide rich customer experiences Increase brand awareness and build relationship, loyalty in low cost Run targeted ads with real-time reports Boosts website traffic and search ranking Monitoring your competitors is easy Share content faster and easier Geo-location content

  6. Popular Social Media Platformsa Facebook, Twitter, Linkedln, Snapchat, Google Plus, Instagram Twitter .Ideal for big enterprises, celebrities and influential personalities Ideal to connect with thought leaders, influencers. .Both for B2B and B2C Facebook (The largest Social Media Platform_ Casual socializing Ideal for B2C communications (branding, awareness, and ORM) Good for startups, SMBs, big enterprises( B2C) Linkedln Social Media platform for folks in their corporate avatar Good for job seekers Highly segmented ads (expensive as compared to others) .Good for B2B connection (branding, awareness, direct prospecting and ORM)