Lesson 28 of 31 • 23 upvotes • 10:56mins
31 lessons • 5h 53m
Theory of Consumer Behaviour (in Hindi)
12:55mins
Traditional Model of Consumer Behaviour (in Hindi)
9:29mins
Contemporary Model of Consumer Behaviour (Part-1) (in Hindi)
11:08mins
Contemporary Model of Consumer Behaviour (Part-2) (in Hindi)
10:30mins
Brand Management-Role of Brands (in Hindi)
10:24mins
Brand Equity and Equity Models
14:46mins
Developing a Branding Strategy
9:40mins
Brand Name Decisions
10:36mins
Brand Extensions
12:18mins
Brand Loyalty
10:14mins
Logistics and Supply Chain Management
11:15mins
Drivers of Supply Chain Management
11:32mins
Value Creation in Supply Chain Management
11:32mins
Supply Chain Design
9:14mins
Designing and Managing Sales Force
11:51mins
Personal Selling
12:42mins
Service Marketing
12:54mins
Managing Service Quality and Brands
12:56mins
Marketing Strategies of Service Firms
9:42mins
Relationship Building and its Strategies
13:30mins
Customer Values and Process
13:24mins
Retail Marketing
10:20mins
Recent Trends in Retail Marketing in India
12:18mins
Types of Retail Outlets
10:46mins
Concept of E-Marketing
11:00mins
Direct Marketing
10:49mins
Digital Marketing
12:30mins
Green Marketing
10:56mins
International Marketing
12:15mins
Entry Mode decisions in International Marketing
12:18mins
Planning Marketing Mix for International Markets
7:32mins