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External Environment - 2

Lesson 4 of 12 • 4 upvotes • 8:59mins


Nikhil Jandial

External environment 2- competitor and market analysis. Will cover strategic group analysis with relevant example. Market analysis factors will help you also collect relevant information during any analysis. Picture credits - A. Mendelow,Proceedings of the Second International Conference on Information Systems, MA, 1991; SustainAbility ltd.

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