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Product Mix Decisions
Lesson 11 of 26 • 5 upvotes • 11:59mins
Sakshi Saxena
(Hindi) NTA-UGC NET: Crash Course on Marketing Management- Full Syllabus
26 lessons • 4h 10m
1
Overview of the Course (in Hindi)
7:19mins
2
Difference Between Traditional and Modern Marketing (in Hindi)
6:29mins
3
Concepts of Marketing (in Hindi)
7:55mins
4
Approaches to Marketing (in Hindi)
9:21mins
5
Marketing Mix (in Hindi)
6:11mins
6
Strategic Marketing Planning
9:03mins
7
Market Segmentation
14:09mins
8
Market Targeting
14:05mins
9
Market Positioning
10:10mins
10
Product
9:34mins
11
Product Mix Decisions
11:59mins
12
Product Life Cycle
9:25mins
13
Pricing
8:46mins
14
Pricing Methods
8:16mins
15
Pricing Strategies
13:53mins
16
Promotion
8:54mins
17
Personal Selling
9:47mins
18
Advertising
7:46mins
19
Direct Selling
6:29mins
20
Distribution Decision-1
10:37mins
21
Distribution Decisions -2
8:47mins
22
Consumer Behavior
12:48mins
23
Consumer Buying Decision Process
9:20mins
24
Factors Affecting Consumer Buying Decision
9:24mins
25
Sales Promotion
11:27mins
26
Price Skimming
8:24mins
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