Mech Engineer, MBA - Marketing-Operations, Enthusiastic Photographer & Retoucher, Guitarist, Website Developer and a Content Writer

Njm Njm

In this course, Himanshu will discuss the book by Philip Kotler and Kevin Lane Keller. In this course, he will discuss Part B of Chapter 5. What are customer lifetime value, and how can companies calculate them? How can marketers maximize it? In this Second half of chapter 5 we will learn about how reviews and ratings of the product and services affect the companies? How companies can reduce defetionand what is funnel of retention dynamics? Tags: MBA Syllabus, Marketing Syllabus, MBA Exam, Principles of Marketing, Philip Kotler, Kevin Lane Keller, Marketing Management by Philip Kotler, Marketing Management Kotler Chapter 5

English

Understanding Marketing Management - Chapter 5 (Part B) by Kotler and Keller

Management

This is the course Overview of part B of chapter 5 from Kotler and Keller. We will focus on Customer Lifetime Value in this second part.

Course Overview

The Marketing is the art of attracting and keeping those customers. The Marketers need customers who are profitable.

Maximising the Customer Value

The CLV describes the net present value of the amount of the future profits expected over the customers lifetime purchases.

Cultivating the Customer Lifetime Value

The companies are now determined to build strong customer relationship so as to retain the current customers and move toward gaining new customers.

Building Customer Relationship

The companies need to carefully study the reviews and ratings of the Customer give through website, comparison platforms and blogging tools.

Customer Reviews and Recommendations: Part 1

Customer Reviews and Recommendations: Part 2

Companies seeking to expand their profits and sales must spend considerable time and resources in searching for new customers as well.

Attracting and Retaining the Customer

It is not enough to attract new customers, the company must also keep them and increase their business, too many companies sure from high defection rate.

Lessons

8 lessons • 1h 14m

Invalid Date

NaN

Course Overview

Invalid Date

NaN

Maximising the Customer Value

Invalid Date

NaN

Cultivating the Customer Lifetime Value

Invalid Date

NaN

Building Customer Relationship

Invalid Date

NaN

Customer Reviews and Recommendations: Part 1

Invalid Date

NaN

Customer Reviews and Recommendations: Part 2

Invalid Date

NaN

Attracting and Retaining the Customer

Invalid Date

NaN

Reducing Defections