A digital branding practitioner cum trainer, web designer, passionate about UI/UX design, digital tech and internet marketing. Authored a bo

Avik Bal

This course will walk you through how to rank in the first page of search engine (Google) results organically and get more web traffic. 
How to do keyword research for your content and SEO strategy, web design (UXUI) and updates on Google Algorithm. Tags: SEO, SEO Techniques, Types of SEO, Wordpress SEO, SEO Myths, SEO Introduction.
Step by Step guide to building an influential brand online, reaching out to masses and earn/grow exponentially. Start with your business idea TODAY! This course will be your constant companion in every walk, every pillar of your business. From Web Development to content design to marketing strategy, this course encompasses every aspect of your online venture. Let's build your online empire! Welcome to this Learn & Earn course!

English

SEO: Ranking in the 1st page of Google organically

Management

Course layout and plan. 
Do you want to start your start your own online venture or have a website but struggling to get the web traffic and generate revenue ?  Do you want to become a Digital Marketer ? Is this course for you ? Shall you enroll in this course ?

Overview: Search Engine Optimisation and Keyword Research

A walk through the course layout, Scope and Importance of SEO

What is SEO (Search Engine Optimisation)?

Understanding how Google has been changing its algorithms in ranking website. The past changes in the way Google displays organic and inorganic listings.

How Algorithm Updates Impacts SEO ?

In this lesson you will learn about Crawling and Indexing. How Google bots (crawlers/spiders) work. Before you start working on optimization of your website for SERP ranking, you need to know the technology behind search process.

How Search Works?

Before we learn about the techniques and ways of doing SEO effectively, let us know about the various types of SEO.

Types of SEO: On Page, Off Page

Black hat SEO can get your website penalized by search engines like Google. penalization may include blacklisting from their index (banning your website) or lowering your ranking. So you need to know the different types of black hat SEO and avoid certain Mal practices to keep your website safe.
However, if you want to rank your website content in first page within few hours or days, black hat SEO is the option. This video will walk you through when to use what type of SEO and how to practice black hat SEO safely.

Types of SEO Techniques - Black Hat SEO

Everything you do to optimize your website without working on your web architecture. Off page is crucial for your brand (website) awareness stage. 
Both off and on page SEO needs to be done simultaneously. Both impacts your ranking.

Off Page SEO Techniques: Introduction

On page SEO is sophisticated. Technical SEO needs expertise and experience. This video will walk you through step by step how to practice on page SEO.

On Page SEO Techniques - Part 1

On Page SEO Techniques - Part 2

In this course we are using the most recommended CMS - WordPress for our website building. This video will explain the various options of practicing SEO in our WordPress website.

Introduction to WordPress SEO

we are using the most widely use, most popular, most useful WordPress plugin - Yoast SEO for our wordpress website SEO. This video will explain step by step how to install the plugin and get set running your SEO monitoring engine.

Wordpress SEO: Installing Yoast SEO Plugin

This is a step by step guide on how to optimize your individual content/blog posts as per SEO requirements. What all features and parameters you shall take care of.

WordPress SEO: Individual Post Content Optimization

This is a step by step guide on how to optimize your blog as per SEO requirements. What all features and parameters yoast SEO Plugin provides.

WordPress SEO: Yoast Features - Part 1

WordPress SEO: Yoast Features - Part 2

WordPress SEO: Yoast Features - Part 3

Every time Google comes up with an Algorithm update, your website ranking gets altered, either the rank improves or it degrades. You need to keep a track of these updates and monitor your SEO Strategy accordingly. So stay updated with what these new algorithms are encouraging you to update in your website SEO.

Google Algorithm Updates You must Know

The lookout for precision search results led to introduction of semantic search which aims at understanding the search intent of the user and display relevant search keyword options and search results. With semantic search data collected from a wide variety of sources, Google launched the knowledge graph feature in May 2012 which directly displayed short answers to the users without having them to visit the websites                         https://www.slideshare.net/avik0381/sementic-seo-2017

Semantic SEO : Contextual Search Strategy

What shall you do for Semantic SEO?

Introduction to Wikipedia. As of 2017, Wikipedia is the fifth most popular website in the world with more than 1.14 million websites linking into it after Google, Youtube, Facebook and Baidu (in ranking order) according to Alexa. Wikipedia is considered as a number one reference website for the marketers to get their brand and products listed. The exposure to large user base and Credibility of Information is what makes Wikipedia an important target for your branding.              Read in detail :  http://avikbal.com/wikipedia/                    https://www.slideshare.net/avik0381/intrduction-to-wikipedia-page-creation

Wikipedia Page for SEO

Step by Step guide to Wikipedia brand Page Editing-Publishing. Wikipedia page has been the most credible source of knowledge graph information display. Marketers first preference for brand entity reference.               Read in detail :  http://avikbal.com/wikipedia/                    https://www.slideshare.net/avik0381/intrduction-to-wikipedia-page-creation

Creating our Brand/Company Page in Wikipedia

SEO then and now. How is the landscape of SEO practice changing over the time with changes in Google ranking algorithm. 
Unravelling the truth and tricks to sureshot SEO success.

Reality and Myths of SEO - Part 1

Reality and Myths of SEO - Part 2

Reality and Myths of SEO - Part 3

Reality and Myths of SEO - Part 4

There are more than 200 important factors that impact your ranking. These are the Must do techniques. Keep a check list​ of parameters and keep marking While practicing your SEO.

100 Must Follow Techniques for SEO - Part 1 (keywords)

LSI Keyword is the next big thing. with semantic SEO taking over, it's time you need to optimize for contextual keywords. we will cover LSI keyword research in our semantic SEO  course. it's an advanced stage of SEO  after you are done  implementing all these.

100 Must Follow Techniques for SEO - Part 2 (keywords)

Linkbuilding is one of the most important strategies to improve your search ranking. It also  helps in effective Indexing, more traffic sources, and better online reputation as it sends a good social signal.

100 Must Follow Techniques for SEO - Part 3 (Link Building)

100 Must Follow Techniques for SEO - Part 4 (Link Building)

100 Must Follow Techniques for SEO - Part 5 (Link Building)

Most of your organic ranking depends on your content quality score. 
So make a checklist of the To-Dos. Create a maintenance cycle schedule. Keep your content updated, fresh and trendy by working on it every few weeks or your ranking will keep degrading with time. Go through the SEO Audit course to understand how to check the ranking and keyword strength of your existing content.

100 Must Follow Techniques for SEO - Part 6 (Content) .

Save your website content from external spamming and any kind of Mal practice from your end. 
Search Engine penalties can be heavy. once deleted, de-indexed or banned from appearing in search engine results page, it would be very difficult to recover and establish the page again to be indexed and appear in SERP.

100 Must Follow Techniques for SEO - Part 7 (Content Spamming)

100 Must Follow Techniques for SEO - Part 8 (Link Spamming)

Could not share everything due to video length limits. Hope this note helps.

Characteristics of a good meta des: 

1.	Check the option if you find Google adding the publish date to your articles. 
2.	It should be around 135 to 160 characters
3.	It should be actionable, in an active voice. 
4.	It should include a call-to-action eg. Invitations like learn more, Get it now, Try for free etc.
5.	It could contain structured content. If you have a product for f.i. the tech-savvy, focussing on technical specs of the product could be a good idea. Manufacturer, SKU, price, things like that. 
6.	It should match the content. This is important. If Google finds the meta descriptions that trick the visitor into clicking. It might even penalize the site that created the meta description. Next to that, it will probably increase bounce rate and is a bad idea just for that. 
7.	It should contain the focus keyword. If the search keyword matches text in the meta description, Google will be more inclined to use that meta description and highlight it in the search results. 
8.	The meta description should be unique. Visit Google Webmaster Tools > HTML Improvements or use Screaming Frog SEO Spider to check for duplicate meta descriptions

100 Must Follow Techniques for SEO - Part 9 (Meta Tags)

kindly follow this Facebook group thread for links to best sources to download GIF files and Images for your website. Make sure you abide by the copyright protection limits mentioned. 

This research by search engine land  proves JavaScript can be read  by Google crawlers.

Read more about JavaScript here. it's one of the best and my favorite language to design dynamic content. Just make sure your JS Code is structured in simplest possible form. 

Read about frames here

Lessons

35 lessons • 6h 53m

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Overview: Search Engine Optimisation and Keyword Research

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What is SEO (Search Engine Optimisation)?

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How Algorithm Updates Impacts SEO ?

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How Search Works?

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Types of SEO: On Page, Off Page

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Types of SEO Techniques - Black Hat SEO

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Off Page SEO Techniques: Introduction

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On Page SEO Techniques - Part 1

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On Page SEO Techniques - Part 2

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Introduction to WordPress SEO

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