Started on 5 Jun 2022
8 morning classes
Madhana Gopalan Alagarsamy
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In this course, Madhana Gopalana will cover the important topics for the Marketing course. It is a foundation level course meant to learn all marketing concepts and marketing strategies. Learn step by step how to market a business online from scratch across all the major marketing channels. After completing this course you will be able to get proper knowledge of marketing strategy.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
There is no specific qualification required for the Digital Marketing course. Graduation may be considered to be the minimum qualification for the candidates who want to make their career in Digital Marketing.
There are various specializations in Digital Marketing like Search Engine Optimization (SEO), Social Media Marketing (SMM), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Website Creation, Affiliate Marketing, etc. Detailed research in each of these options is suggested before selecting one.
Digital Marketing has different career specialization courses. Every course has its unique features. Your designation will depend on the specialization that you have opted for such as Search Engine Optimization (SEO), Social Media Marketer, or PPC Expert.
Affiliate marketing is an advertising model in which a company pays others to advertise their products and services to generate sales. For example, if you market a pen well and help a stationery store sell it, you earn a commission (or a portion of the sale price).