Quick practice
Question 1 of 5
Examine the following statements .
Statement I: The "Age and Life-Cycle" stage can be a deceptive variable because "Chronological Age" may not always align with "Psychological Age" or the actual functional needs of the consumer.
Statement II: Demographic variables are the most popular bases for segmenting customer groups primarily because they are easier to measure than most other types of variables, even when they are less predictive of actual behavior.
Choose the correct code:
Both Statement I and Statement II are correct.
Statement I is correct, but Statement II is incorrect.
Statement I is incorrect, but Statement II is correct.
Both Statement I and Statement II are incorrect.
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