Quick practice
Question 1 of 5
In the given question, two statements are labelled as statement I and statement II.Which among the following options is correct in the context of the two statements?
Statement I: Segmenting the market on the basis of urban/rural, region, states are included as demographic segmentation.
Statement II: Segmenting the market on the basis of sex, age, race, and religion are included as psychographic segmentation.
A
Statement II is correct, but statement I is incorrect
B
Both statements are correct
C
Statement I is correct, but statement II is incorrect
D
Both statements are incorrect
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