Quick practice
Question 1 of 5
Match List I (Promotion Model/Concept) with List II (Key Characteristic):
List I
(A) AIDA Model
(B) DAGMAR
(C) Innovation-Adoption Model
(D) Information Processing Model
List II
(I) Focuses on stages: Awareness, Interest, Evaluation, Trial, Adoption.
(II) Focuses on stages: Attention, Interest, Desire, Action.
(III) Includes "Retention" as a final stage of the communication process.
(IV) Emphasizes that advertising goals must be "measurable" and have a "benchmark."
Choose the correct option:
(A)-(I), (B)-(IV), (C)-(II), (D)-(III)
(A)-(II), (B)-(IV), (C)-(I), (D)-(III)
(A)-(II), (B)-(I), (C)-(IV), (D)-(III)
(A)-(IV), (B)-(II), (C)-(I), (D)-(III)
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