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Marketing

Quick practice

Question 1 of 5

A customer visits a premium spa for a massage therapy. Arrange the following events to demonstrate the 'Inseparability' and 'Perishability' characteristics of services in a logical flow:

(A) The therapist's skill and the customer's relaxation occur simultaneously during the session.

(B) An empty time slot at 2:00 PM cannot be stored or resold once the clock strikes 3:00 PM.

(C) The customer provides real-time feedback, and the therapist adjusts the pressure immediately.

(D) The spa manager realizes that the revenue from the unbooked 2:00 PM appointment is lost forever.

(E) The service provider (therapist) and the service consumer (customer) must both be present in the same cabin for the process to begin.

Choose the correct option:


A

(E) → (A) → (B) → (C) → (D)


B

(B) → (D) → (E) → (A) → (C)

C

(E) → (C) → (A) → (D) → (B)

D

(E) → (A) → (C) → (B) → (D)

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