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Marketing

Quick practice

Question 1 of 5

Mrs S goes to buy a handbag in a mall. She ends up buying a GUCCI handbag for the total value of Rs. 10 Lakhs. After coming back to her home, she was doubtful whether she made a right decision or not. This is known as ______.

A

cognitive distortion

B

cognitive dissonance

C

cognitive consonance

D

emotional dissonance

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