Fundamentals of Marketing Mgmt
Quick practice
Question 1 of 5
Assertion (A): The brand equity model of Keller identifies five components of brand equity i.e. brand loyalty, brand awareness, perceived quality, brand association and proprietary assets.
Reason (R): The effectiveness of marketing has deteriorated and value to the company has been provided with the help of the brand equity model.
A
(A) and (R) are correct and (R) is the correct explanation of (A)
B
(A) and (R) are correct but (R) is not the correct explanation of (A)
C
Both (A) and (R) are incorrect
D
(A) is correct but (R) is incorrect
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