Fundamentals of Marketing Mgmt
Quick practice
Question 1 of 5
Which among the following statements is incorrect regarding Strategy and Tactics?
A
The strategy is formulated during the action and tactics are formulated before the actions are performed.
B
The strategy is formulated by top management and the tactic is formulated by lower management.
C
Strategies are framed for longer duration and tactics are framed for a short duration.
D
The strategy has a wide focus and tactics have a narrow scope.
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