Nature of Communication

It presents communication as a one-directional flow from a sender through a channel to a receiver, without incorporating feedback as a component of the model.

It was the first model to prove mathematically that communication always produces a linear improvement in mutual understanding between communicators.

It uses mathematical equations to calculate the exact quantity of information transmitted between a sender and receiver.

It arranges all components of communication in a straight horizontal line on a diagram to represent their sequential relationship.